Join Corinna Mansfield, author of Practical Marketing for Your School Library, for an insightful session on building a marketing plan for your school library. Drawing on more than 17 years of experience as an international school librarian and IB educator, Corinna combines practical library expertise with business insight to help librarians confidently promote their services and connect more effectively with their communities.

In this webinar, Corinna will explore what a comprehensive library marketing plan can look like in practice.

Attendees will learn how to:

• Clarify their objectives.
• Develop meaningful mission and vision statements
• Use analytical tools such as SWOT analysis to assess their current position and identify opportunities for growth
• Approach brand development, including logos, slogans, target audiences, and marketing channels

Participants will leave with practical strategies they can apply in their own school library settings.

Ideal for school librarians and library leaders, this webinar offers a thoughtful and actionable guide to building visibility, value, and engagement in school communities.